How much is a life worth? What about the life of the people you love? Adiura offers assistance services that can support families when they decide to rely on someone.
What I did
The campaign claim is simple.
"I chose Adiura because" it is clear and direct. It's about choices and gestures, and every choice is precious because it changes things. Forever.
There is no better time than spending with the right people. There is no better cure than what we do for others. Adiura recognizes itself in these values.
The campaign appeals to photography, which by definition lends itself better to telling a message than a single text. The people involved are Adiura's customers: elderly, disabled, sick who use and enjoy the service.