Dolly Noire & arena
The world's leading swimwear brand meets one of the coolest emerging urban brands: two comparisons of excellence meet for the first time to create a unique new collection.
What I did
arena and Dolly Noire have created an original capsule collection for spring summer 2020 that combines captivating graphic shapes with lines that portray a metropolitan character.
A predominantly black streetwear collection inspired by the 90s and characterized by flowing, elementary lines and loose styles. The capsule collection was launched on the latest edition of Pitti Uomo.
The labels have been designed, for spring summer 2020, to host the technical information of the products without losing the 'streetwear' element and, in general, a tone of voice closer to consumers.
arena started a collaboration with Comic Designer and Youtuber Electric Peo, very popular with young people, the guy paid a visit
in Tolentino and showed his creations designed specifically for the company.