Handbook per il Gruppo Benetton
Collaborazione con Heads per la creazione di manuali formativi alla forza vendita, incentrati su diversi temi. I cinque manuali sono stati tradotti in 10 lingue.
Attività
Editorial
Cliente
Benetton Group
Anno
2017
La struttura della pagina è stata progettata per la massima chiarezza e leggibilità, definendo anche codici colori coerenti che aiutassero a identificare i diversi argomenti.
I manuali formativi sono rivolti alla forza vendita, alle caratteristiche del prodotto o la gestione e la valutazione delle performance dei negozi.
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Le icone
Il disegno delle icone all'interno dei volumi, anch'esso semplice e coordinato, ha rappresentato uno step necessario per meglio illustrare e raccontare le informazioni tecniche dei prodotti.
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