Handbook for Benetton Group

Collaboration with Heads for the creation of training manuals for the sales force, focused on various themes. The five manuals have been translated into 10 languages.

What I did

Editorial design

Client

Benetton Group

Year

2017

The page layout was designed for maximum clarity and readability, while also defining consistent color codes to help identify different topics

These manuals are aimed at the sales force, the characteristics of the product or the management and evaluation of the performance of the stores.

Icons.

The design of the icons inside the volumes, which is also simple and coordinated, represented a necessary step to better illustrate and tell the technical information of the products.

© 2021 Nicola Mennichelli