È la mia parola con la tua
In a few other moments in history the theme of 'language' has been so questioned by the digital world and at the same time in harmony with politics and with the world.
What I did
Art Direction, Adv
What will the interpreters and languages of the future be? The answer goes through three forms of experience: speech, writing, technology. The campaign for Medling - PG pays great attention to the "word".
The word is a guide and a digital tool, it is the pillar of our society and culture and therefore innovation and future. The statement is easy to understand, distinctive, and allows for play on many evocative and emotional levels.
The claim embraces openness themes and draws inspiration from common language.
The registration campaign was launched on social media with the declared aim of avoiding a formal and referential tone, typical of university institutions.